According to a new study by GlobeScan & Fairtrade America, nearly 75% of American consumers who have seen a fair trade label would recommend fair trade products to a friend. (Read the results of their study here).
Do you ever find yourself looking for the right words to describe fair trade to a friend or acquaintance? This happens to us a lot. For those who know nothing about fair trade it can be overwhelming to hear someone rattle off all nine Fair Trade Principles or get into the various facets of fair trade as it pertains to worker rights, environmental sustainability, the empowerment of women, trade justice and sustainable global development in general. Let’s face it, fair trade is a slippery term to grasp and it encompasses so much.
To help you explain fair trade at its simplest (if that’s even possible) we’ve come up with 5 brief points, starting with the most basic and ending with perhaps the most important. It may spark a longer conversation if the person is interested, or they may be satisfied with your summary as is – either way, you’ve helped amplify and clarify the fair trade message!
5 tips for explaining fair trade to a total beginner:
1. Fair trade means the farmers and artisans earn a fair, living wage for their work and are guaranteed safe working conditions.
2. There are certifications, similar to the organic label, for things like coffee, chocolate, produce and some clothing.
3. For things like jewelry, cards, mugs, and handcrafted pieces, there isn’t a certification, but products are made by organizations that are part of the FTF or WFTO and that’s how you can be sure they’re fair trade.
4. Fair trade isn’t charity; it’s an opportunity for artisans to break the cycle of poverty.
5. YOU can be part of the fair trade movement. It’s easy! Shop & spread the word!