Fashion Revolution Day

Fashion Revolution Day is held on April 24th, the anniversary of the Rana Plaza factory collapse – killing more than 1,100 people – in Bangladesh. Fashion Revolution Day began as a social media campaign to bring attention to the devastating effects of fast fashion on the people who make the clothing. Garment workers are often made to work long hours, for little pay, in unsafe, sometimes deadly working conditions – all because the fashion industry demands it.

It is time for a fashion revolution!

fast fashion isn't free

fashion challenging the status quo

>> Start Here <<

FRD2015_socialmedia_1_becuriousThe first step to change is asking questions. You’ve got to be curious to find out more about who made your clothes.
FRD2015_socialmedia_2_findoutOnce your curiosity peaks, you can try to find out as much as you can about the clothing designer, brand, production and business practices. Look them up and see what kind of press they get, is it good or bad?

FRD2015_socialmedia_3_dosomethingHopefully, all this investigation leads you to act. You can participate in Fashion Revolution Day by asking brands “Who Made My Clothes?” If we all ask, they will hopefully be moved to answer and become more transparent in their supply chain.

>> Join the Fashion Revolution! <<

Snap a pic of you or your friends with your clothes inside out. Then tag the clothing brands on social media channels and ask “Who Made My Clothes?”

Be sure to use hashtag #fashrev

Spread the word! We talk about fashion all the time, complementing each other on our outfits and latest fashion finds. Tell your friends about Fashion Revolution Day and help raise awareness about the injustice of fast fashion.

Shop ethically responsible brands whenever you can! Fair trade clothing is always a safe bet. When you shop fair trade you know that every care is being taken to make sure the people making the clothing are treated fairly and with respect and dignity.

Show your love to brands you know are doing their part to be socially responsible, whether it’s a national brand, or your local boutique sourcing ethical fashion.

Fair Trade Brands Support Fashion Revolution Day

passion lilie fashion revolution

>> Watch These! <<

Ethical Fashion: The Headlines

5 Years On: what effect has Rana Plaza had on garment workers lives?

Since Rana Plaza, the Fair Wear Foundation has successfully pioneered the establishment of anti-harassment committees in Bangladesh and India. “The most notable achievement of the programme so far is that workers have started to speak up. They are more confident and feel empowered to handle cases of harassment themselves.”

Many fashion brands are becoming more transparent about where their clothes are made and who makes them. “Five years of Fashion Revolution means five years of millions of people using their voices and their power to call for greater transparency. And it’s working. We are now the world’s largest fashion activism movement. We have counted 152 large brands publishing a list of the facilities where their clothes are made,” co-founder of Fashion Revolution.

Source: Fashion United

Who Made My Clothes Hashtag

Can a Hashtag Change the Fashion Industry?

An interesting read from The Guardian Sustainable Business about the effectiveness of using social media to inspire change. Some argue that so-called “armchair activism” may educate but it doesn’t result in action. Others say the proliferation of social media in our everyday lives is the perfect platform to address big issues and demand action.

As a hashtag campaign, Fashion Revolution day succeeded in garnering major new outlet attention in its first year as well as big fashion magazines like Vogue and Marie Claire. In 2014, there were 6.6 million Google hits worldwide of Fashion Revolution Day’s hashtag “#insideout.”

Source: The Gaurdian

The Label Doesn’t Tell the Whole Story

Check out this innovative campaign from the Canadian Fair Trade Network called “The Label Doesn’t Tell the Whole Story.” The ad features articles of clothing with extra long tags that tell the whole story of how it was made. The tag on this yellow sweater, for instance, reads:

Made in Cambodia by Behnly, nine years old. He gets up at 5am every morning to make his way to the garment factory where he works. It will be dark when he arrives and dark when he leaves. He dresses lightly because the temperature in the room he works reaches 30 degrees. The dust in the room fills his nose and mouth. He will make less than a dollar, for a day spent slowly suffocating. A mask would cost the company ten cents.The label doesn’t tell the whole story.

This powerful imagery is meant to remind us that the clothing we wear everyday isn’t made up of just 90% cotton & 10% spandex, so to speak; rather, each piece is made of both raw materials AND someone’s hard work.

Source: Canadian Fair Trade Network

cftn ad


CC BY 2.0 Daniel Lobo

That $8 Shirt Seems Like a Deal, But it’s Actually a Huge Problem

“The allure is strong; who doesn’t want new clothes that cost next to nothing? But it makes no sense when you stop to think about it.” A video (see above) from Grist explains the problem with our current cycle of clothing consumption. We might buy a shirt for $8 and think we’re getting a great deal, but someone else is paying for it, namely the garment workers who get paid very little in often terrible conditions. That $8 cost also doesn’t include the huge tax on the planet each garment costs. That cheap shirt uses 1,320 gallons of water and approximately 9 lbs of carbon dioxide in just its production and transportation. The first step to fixing the problem of fast fashion is understanding the true cost of each garment we buy.

Source: Treehugger

Am I a Fool to Expect More Than Corporate Greenwashing?

Fast fashion mega-retailer H&M launches “World Recycle Week” the same week as Fashion Revolution Week. Fashion Revolution thinks H&M is trying to steal its thunder, and only starting its campaign as a PR stunt. H&M aims to collect 1,000 tons of unwanted clothing, but that’s roughly the amount they produce in just 48 hours. While recycling or donating clothing is a good start, H&M is creating far more waste than they could ever recycle.

Source: The Gaurdian

rana plaza

Photograph: ZUMA/REX

Fashion Revolution Day branded materials via