Fashion Revolution Day is held on April 24th, the anniversary of the Rana Plaza factory collapse – killing more than 1,100 people – in Bangladesh. Fashion Revolution Day began as a social media campaign to bring attention to the devastating effects of fast fashion on the people who make the clothing. Garment workers are often made to work long hours, for little pay, in unsafe, sometimes deadly working conditions – all because the fashion industry demands it.
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Spread the word! We talk about fashion all the time, complementing each other on our outfits and latest fashion finds. Tell your friends about Fashion Revolution Day and help raise awareness about the injustice of fast fashion.
Shop ethically responsible brands whenever you can! Fair trade clothing is always a safe bet. When you shop fair trade you know that every care is being taken to make sure the people making the clothing are treated fairly and with respect and dignity.
Fair Trade Brands Support Fashion Revolution Day
Ethical Fashion: The Headlines
Can a Hashtag Change the Fashion Industry?
An interesting read from The Guardian Sustainable Business about the effectiveness of using social media to inspire change. Some argue that so-called “armchair activism” may educate but it doesn’t result in action. Others say the proliferation of social media in our everyday lives is the perfect platform to address big issues and demand action.
As a hashtag campaign, Fashion Revolution day succeeded in garnering major new outlet attention in its first year as well as big fashion magazines like Vogue and Marie Claire. In 2014, there were 6.6 million Google hits worldwide of Fashion Revolution Day’s hashtag “#insideout.”
Source: The Gaurdian
The Label Doesn’t Tell the Whole Story
Check out this innovative campaign from the Canadian Fair Trade Network called “The Label Doesn’t Tell the Whole Story.” The ad features articles of clothing with extra long tags that tell the whole story of how it was made. The tag on this yellow sweater, for instance, reads:
Made in Cambodia by Behnly, nine years old. He gets up at 5am every morning to make his way to the garment factory where he works. It will be dark when he arrives and dark when he leaves. He dresses lightly because the temperature in the room he works reaches 30 degrees. The dust in the room fills his nose and mouth. He will make less than a dollar, for a day spent slowly suffocating. A mask would cost the company ten cents.The label doesn’t tell the whole story.
This powerful imagery is meant to remind us that the clothing we wear everyday isn’t made up of just 90% cotton & 10% spandex, so to speak; rather, each piece is made of both raw materials AND someone’s hard work.
Source: Canadian Fair Trade Network
CC BY 2.0 Daniel Lobo
That $8 Shirt Seems Like a Deal, But it’s Actually a Huge Problem
“The allure is strong; who doesn’t want new clothes that cost next to nothing? But it makes no sense when you stop to think about it.” A video (see above) from Grist explains the problem with our current cycle of clothing consumption. We might buy a shirt for $8 and think we’re getting a great deal, but someone else is paying for it, namely the garment workers who get paid very little in often terrible conditions. That $8 cost also doesn’t include the huge tax on the planet each garment costs. That cheap shirt uses 1,320 gallons of water and approximately 9 lbs of carbon dioxide in just its production and transportation. The first step to fixing the problem of fast fashion is understanding the true cost of each garment we buy.
Am I a Fool to Expect More Than Corporate Greenwashing?
Fast fashion mega-retailer H&M launches “World Recycle Week” the same week as Fashion Revolution Week. Fashion Revolution thinks H&M is trying to steal its thunder, and only starting its campaign as a PR stunt. H&M aims to collect 1,000 tons of unwanted clothing, but that’s roughly the amount they produce in just 48 hours. While recycling or donating clothing is a good start, H&M is creating far more waste than they could ever recycle.
Source: The Gaurdian