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All of the farms are certified Bird-Friendly by the Smithsonian Migratory Bird Center, so the coffee is shade-grown, under a diverse canopy of native trees, providing critical habitat to migratory birds from North America. Many of these trees are also fruit trees, so in addition to providing migratory bird habitat and soil health, they also provide farmers with additional income during the off season from the sale of fruits. Bird-Friendly is a true win-win-win: for the birds, for the Earth, and for the farmer. Dean's Beans has also collaborated  to design and implement the following initiatives: Forgotten Children Literacy Project, Fruit Tree Reforestation and Income Generation, and La Roya Education and Prevention.